2019 — Current
WooliesX
Since 2019, I have been working as a user experience and interface designer at Woolworths Group within its digital arm - WooliesX.
If you are not familiar, WooliesX is the digital and innovation hub of the Woolworths Group, one of Australia's largest retailers. Currently working on a registration piece for Woolworths online. Previously supported acquisition and development squads within Woolworths Insurance.
Woolworths Online Registration
Currently working on a new registration piece for customers to maximise value while shopping online with Woolworths.
Life Insurance
Creating a digital purchase experience for our Life Insurance customers from
start to
finish.
Case study coming soon
My Insurance Portal
Revamping the current Insurance portal. Assisted the team in the ideation, design and testing phases of the onboarding and policy maintenance flows — project is now headed by
Victoria!
Roadside Assistance
Creating a digital purchase experience for our Roadside Assistance customers from
start to
finish.
Asset Creation
Designing and creating banners, tiles, icons and carousels to be implemented on the Insurance website
Desktop, Mobile & Tablet
Creating interfaces for all device types to ensure the digital experience for the life quote line is responsive and appropriate
Optimisation
Optimising current assets and processes throughout the Inusrance website based on website data and user research
Prototyping
Creating clickable prototypes to ensure our developers understand the interactions between and within interfaces
Research
Conducting research into users, competitors and best practices to support design decisions and recommendations
User Testing
Conducting face-to-face and online user testing to gain insight into user habits and pain points
Wireframing
Creating wireframes detailing dimensions and specifications to better support our developers in build
Toolbox
Illustrator, Photoshop, InDesign, Sketch, InVision, Figma, Askable, Validately, Post-its, Paper, Pens, Google Forms, Affinity Diagrams, Jira, Confluence